Minority marketing : research perspectives for the 1990s : proceedings of the Minority Marketing Conference, presented by the Academy of Marketing Science and the University of Southern Mississippi, Long Beach, Mississippi, October 14-16, 1993 /

Minority marketing : research perspectives for the 1990s : proceedings of the Minority Marketing Conference, presented by the Academy of Marketing Science and the University of Southern Mississippi, Long Beach, Mississippi, October 14-16, 1993 /

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Bibliographic Details
Meeting name:	Minority Marketing Conference (1993 : Long Beach, Miss.)
Imprint:	Coral Gables, FL : Academy of Marketing Science, c1993.
Description:	ix, 115 p. : ill. ; 28 cm.
Language:	English
Series:	Special conference series ; v. 6 Special conference series (Academy of Marketing Science) ; vol. 6.
Subject:	Minority consumers -- Congresses. Marketing -- Congresses. Market segmentation -- Congresses. Market segmentation. Marketing. Minority consumers. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2391779

Hidden Bibliographic Details
Other authors / contributors:	King, Robert L. Academy of Marketing Science.
ISBN:	0939783118
Notes:	Includes bibliographical references and index. committed to retain 20170930 20421213 HathiTrust

Description
Physical Description:	ix, 115 p. : ill. ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0939783118