Marketing research : an applied approach /
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Author / Creator: | Kinnear, Thomas C., 1943- |
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Imprint: | New York : McGraw-Hill, c1979. |
Description: | xvi, 656 p. : ill. ; 25 cm. |
Language: | English |
Series: | McGraw-Hill series in marketing |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/238712 |
Other authors / contributors: | Taylor, James R. (James Ronald), 1938- |
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ISBN: | 0070347417 |
Notes: | Includes bibliographies and indexes. Includes bibliographies and index. |
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