Marketing research : an applied approach /

Marketing research : an applied approach /

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Bibliographic Details
Author / Creator:	Kinnear, Thomas C., 1943-
Imprint:	New York : McGraw-Hill, c1979.
Description:	xvi, 656 p. : ill. ; 25 cm.
Language:	English
Series:	McGraw-Hill series in marketing
Subject:	Marketing research Marketing -- Management Marketing -- Management. Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/238712

Hidden Bibliographic Details
Other authors / contributors:	Taylor, James R. (James Ronald), 1938-
ISBN:	0070347417
Notes:	Includes bibliographies and indexes. Includes bibliographies and index.

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Call Number:	HF5415.2.K530
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