Marketing research : an applied approach /

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Bibliographic Details
Author / Creator:Kinnear, Thomas C., 1943-
Imprint:New York : McGraw-Hill, c1979.
Description:xvi, 656 p. : ill. ; 25 cm.
Series:McGraw-Hill series in marketing
Subject:Marketing research
Marketing -- Management
Marketing -- Management.
Marketing research.
Format: Print Book
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Other authors / contributors:Taylor, James R. (James Ronald), 1938-
Notes:Includes bibliographies and indexes.
Includes bibliographies and index.

Regenstein, Bookstacks

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Call Number: HF5415.2.K530
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