Marketing research /
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| Author / Creator: | Aaker, David A. |
|---|---|
| Edition: | 5th ed. |
| Imprint: | New York : Wiley, c1995. |
| Description: | xvi, 783 p.: ill.; 26 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2346588 |