Promotional decision making: practice and theory; a study in marketing management

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Bibliographic Details
Author / Creator:Robinson, Patrick J.
Imprint:New York, McGraw-Hill [1964]
Description:xxvi, 254 p. illus. 25 cm.
Series:McGraw-Hill Marketing Science Institute series
Subject:Marketing surveys.
Marketing research
Marketing research
Format: Print Book
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Other authors / contributors:Luck, David Johnston
Notes:Bibliography: p. 235-244.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5415.3.R66
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian