Promotional decision making: practice and theory; a study in marketing management
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| Author / Creator: | Robinson, Patrick J. |
|---|---|
| Imprint: | New York, McGraw-Hill [1964] |
| Description: | xxvi, 254 p. illus. 25 cm. |
| Language: | English |
| Series: | McGraw-Hill Marketing Science Institute series |
| Subject: | Marketing surveys. Marketing research Marketing research |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2006216 |
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| 100 | 1 | |a Robinson, Patrick J. |0 http://id.loc.gov/authorities/names/n50048977 |1 http://viaf.org/viaf/8632632 | |
| 245 | 1 | 0 | |a Promotional decision making: practice and theory; |b a study in marketing management |c [by] Patrick J. Robinson [and] David J. Luck. |
| 260 | |a New York, |b McGraw-Hill |c [1964] | ||
| 300 | |a xxvi, 254 p. |b illus. |c 25 cm. | ||
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| 504 | |a Bibliography: p. 235-244. | ||
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| 650 | 7 | |a Marketing research |2 fast |0 http://id.worldcat.org/fast/fst01010284 | |
| 700 | 1 | |a Luck, David Johnston |0 http://id.loc.gov/authorities/names/n50039155 |1 http://viaf.org/viaf/77557861 | |
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