Promotional decision making: practice and theory; a study in marketing management
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| Author / Creator: | Robinson, Patrick J. |
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| Imprint: | New York, McGraw-Hill [1964] |
| Description: | xxvi, 254 p. illus. 25 cm. |
| Language: | English |
| Series: | McGraw-Hill Marketing Science Institute series |
| Subject: | Marketing surveys. Marketing research Marketing research |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2006216 |
| Physical Description: | xxvi, 254 p. illus. 25 cm. |
|---|---|
| Bibliography: | Bibliography: p. 235-244. |