Behavioral science foundations of consumer behavior. /

Behavioral science foundations of consumer behavior. /

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Bibliographic Details
Author / Creator:	Cohen, Joel B. (Joel Benjamin)
Imprint:	New York : Free Press, [1972]
Description:	vi, 474 pages : illustrations ; 24 cm
Language:	English
Subject:	Consumer behavior. Motivation research (Marketing) Attitude (Psychology) Attitude. Communication. Consumer Behavior. Culture. Group Processes. Motivation. Attitude (Psychology) Consumer behavior. Motivation research (Marketing) Collected Work.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2006205

Hidden Bibliographic Details
Notes:	Includes bibliographical references.
Other form:	Online version: Cohen, Joel B. (Joel Benjamin). Behavioral science foundations of consumer behavior. New York : Free Press, [1972]

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Call Number:	HF5415.3.C67
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