An econometric approach to a marketing decision model
Saved in:
Author / Creator: | Frank, Ronald Edward, 1933- |
---|---|
Imprint: | Cambridge, Mass., MIT Press [1971] |
Description: | 224 p. 24 cm. |
Language: | English |
Subject: | Marketing -- Mathematical models Marketing -- Mathematical models |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2006189 |
Other authors / contributors: | Massy, William F. joint author. |
---|---|
ISBN: | 026206037X |
Notes: | Bibliography: p. 221. |
Similar Items
-
Marketing models and econometric research /
by: Parsons, Leonard J.
Published: (1976) -
Marketing decision models /
Published: (1981) -
Modèles et décision en marketing /
by: Evrard, Yves
Published: (1976) -
Marketing decision making: a model building approach.
by: Kotler, Philip
Published: (1971) -
Modeling markets : analyzing marketing phenomena and improving marketing decision making /
by: Leeflang, P. S. H., 1946-
Published: (2015)