Marketing research: intelligence and management
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| Author / Creator: | Drake, Jerry E., 1907- |
|---|---|
| Imprint: | Scranton, International Textbook Co. [1969] |
| Description: | xvi, 631 p. illus. 24 cm. |
| Language: | English |
| Series: | International's series in marketing |
| Subject: | Marketing research Marketing research |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2006184 |
| LEADER | 01641nam a2200361 4500 | ||
|---|---|---|---|
| 001 | 2006184 | ||
| 005 | 19990212175700.0 | ||
| 008 | 690924s1969 paua b 001 0 eng | ||
| 003 | ICU | ||
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| 020 | |a 0700222278 | ||
| 035 | |a (OCoLC)23237 | ||
| 040 | |a DLC |c DLC |d CGU | ||
| 049 | |a CGUA | ||
| 050 | 0 | |a HF5415.2 |b .D73 | |
| 082 | |a 658.83 | ||
| 100 | 1 | |a Drake, Jerry E., |d 1907- |0 http://id.loc.gov/authorities/names/no00048264 |1 http://viaf.org/viaf/75860961 | |
| 245 | 0 | 0 | |a Marketing research: |b intelligence and management |c [by] Jerry E. Drake [and] Frank I. Millar. With chapters on behavioral science by A. Q. Sartain. |
| 260 | |a Scranton, |b International Textbook Co. |c [1969] | ||
| 300 | |a xvi, 631 p. |b illus. |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 0 | |a International's series in marketing | |
| 504 | |a Bibliographical footnotes. | ||
| 650 | 0 | |a Marketing research |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 7 | |a Marketing research |2 fast |0 http://id.worldcat.org/fast/fst01010284 |0 http://id.worldcat.org/fast/1010284 | |
| 700 | 1 | |a Millar, Frank I., |e joint author. |0 http://id.loc.gov/authorities/names/no00048269 |1 http://viaf.org/viaf/48771885 | |
| 787 | 0 | |n OCLC Work Id |o http://worldcat.org/entity/work/id/1145408 | |
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| 928 | |t Library of Congress classification |a HF5415.2.D76 |l JRL |c JRL-Gen |i 3150519 | ||
| 927 | |t Library of Congress classification |a HF5415.2.D76 |l JRL |c JRL-Gen |b 17882885 |i 3613184 | ||