Marketing research: intelligence and management
Saved in:
Author / Creator: | Drake, Jerry E., 1907- |
---|---|
Imprint: | Scranton, International Textbook Co. [1969] |
Description: | xvi, 631 p. illus. 24 cm. |
Language: | English |
Series: | International's series in marketing |
Subject: | Marketing research Marketing research |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2006184 |
Physical Description: | xvi, 631 p. illus. 24 cm. |
---|---|
Bibliography: | Bibliographical footnotes. |
ISBN: | 0700222278 |