Consumer behavior and marketing management

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Bibliographic Details
Author / Creator:	Myers, James H.
Imprint:	Boston, Houghton Mifflin [1967]
Description:	x, 336 p. 21 cm.
Language:	English
Subject:	Motivation research (Marketing) Marketing -- Management Marketing -- Management Motivation research (Marketing)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2006136

Hidden Bibliographic Details
Other authors / contributors:	Reynolds, William H. joint author.
Notes:	Bibliography: p. 315-330.

Regenstein, Bookstacks

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Call Number:	HF5415.1.M95
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