Market research methods in Europe. Project no. 261.

Market research methods in Europe. Project no. 261.

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Bibliographic Details
Author / Creator:	Kapferer, Clodwig, 1901-
Imprint:	Paris, European Productivity Agency of the Organisation for European Economic Co-operation [1956]
Description:	189 p. 24 cm.
Language:	English
Subject:	Marketing research Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2006026

Hidden Bibliographic Details
Notes:	"Multilingual glossary of technical terms employed in public opinion research and market research, edited by an ad hoc committee of ESOMAR": p. [119]-137. "Selective bibliography of European literature on market and marketing research, prepared by Hamburgisches Welt-Wirtschafts-Archiv": p. [139]-172.

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