Market research methods in Europe. Project no. 261.

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Bibliographic Details
Author / Creator:Kapferer, Clodwig, 1901-
Imprint:Paris, European Productivity Agency of the Organisation for European Economic Co-operation [1956]
Description:189 p. 24 cm.
Subject:Marketing research
Marketing research.
Format: Print Book
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Hidden Bibliographic Details
Notes:"Multilingual glossary of technical terms employed in public opinion research and market research, edited by an ad hoc committee of ESOMAR": p. [119]-137.
"Selective bibliography of European literature on market and marketing research, prepared by Hamburgisches Welt-Wirtschafts-Archiv": p. [139]-172.

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