Market segmentation
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Author / Creator: | Frank, Ronald Edward, 1933- |
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Imprint: | Englewood Cliffs, N.J., Prentice-Hall [1972] |
Description: | xii, 292 p. illus. 25 cm. |
Language: | English |
Series: | Prentice-Hall international series in management |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2005997 |
Other authors / contributors: | Massy, William F. joint author. Wind, Yoram joint author. |
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ISBN: | 0135575796 |
Notes: | Bibliography: p. 255-279. |
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