Marketing models: quantitative applications.
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Author / Creator: | Day, Ralph L. comp. |
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Imprint: | Scranton, Intext Educational Publishers [1971] |
Description: | ix, 693 p. illus. 23 cm. |
Language: | English |
Series: | The Intext series in marketing |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2005977 |
Other authors / contributors: | Parsons, Leonard J. joint author. |
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ISBN: | 0700223177 |
Notes: | Includes bibliographies. |
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