Zielgruppen im Marketing : method. Ansätze zur Zielgruppendefinition im Marketing für Nahrungsmittel /
Saved in:
Author / Creator: | Teichert, Lutz H. |
---|---|
Imprint: | Stuttgart : Ulmer, [1977?] |
Description: | ix, 245 p. : ill. ; 21 cm. |
Language: | German |
Series: | Bonner Hefte für Marktforschung. Heft 13 |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/199370 |
ISBN: | 3800188244 |
---|---|
Notes: | Bibliography: p. 191-245. |
Similar Items
-
Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Published: (2012) -
Marketing /
Published: (1993) -
Marketing /
Published: (1993) -
Causal models in marketing /
by: Bagozzi, Richard P.
Published: (1980) -
Models, measurement and marketing /
Published: (1965)