Integrated marketing : making marketing work in industrial and business-to-business companies /
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Author / Creator: | Skinner, Richard N. |
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Imprint: | London ; New York : McGraw-Hill, c1994. |
Description: | xvi, 185 p. : ill. ; 23 cm. |
Language: | English |
Series: | The McGraw-Hill marketing for professionals series McGraw-Hill marketing for professionals. |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1761934 |
Regenstein, Bookstacks
Call Number: |
HF5415.1263.S570 1994
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c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |