Marketing strategies for the mature market /

Marketing strategies for the mature market /

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Bibliographic Details
Author / Creator:	Moschis, George P., 1944-
Imprint:	Westport, Conn. : Quorum Books, 1994.
Description:	xiv, 198 p. ; 24 cm.
Language:	English
Subject:	Marketing -- Management. Market segmentation. New products -- Marketing. Older consumers. Market segmentation. Marketing -- Management. New products -- Marketing. Older consumers.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1698396

Hidden Bibliographic Details
ISBN:	0899308872 (alk. paper)
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Call Number:	HF5415.13.M6770 1994
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