The small business handbook : a comprehensive guide to starting and running your own business /

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Bibliographic Details
Author / Creator:Burstiner, Irving
Edition:Updated and rev. ed.
Imprint:New York : Simon & Schuster, c1994.
Description:xi, 356 p. : ill. ; 28 cm.
Format: Print Book
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Hidden Bibliographic Details
Notes:"A Fireside book."
Includes bibliographical references and index.
Table of Contents:
  • I. Making the Decision. 1. What It Takes to Succeed in Your Own Business. 2. How to Choose the Right Business for You
  • II. Starting-Up Issues. 3. Customer Targeting: How to Optimize Your Chances for Success. 4. How to Join the Business Community. 5. How to Estimate Your Financial Needs. 6. Finding the Right Location
  • III. Managing the Business Organization. 7. An Introduction to Small Business Management. 8. The Management of Human Resources. 9. Leadership in Management
  • IV. Production Management. 10. Production: Processes and Plant. 11. Manufacturing: Inventory and Materials
  • V. Marketing Basics. 12. Marketing and Product/Service Management. 13. The Management of Prices. 14. Promotion Management. 15. Distribution Management. 16. Marketing Research
  • VI. Financial Management of the Small Firm. 17. Managing the Company's Finances - I. 18. Managing the Company's Finances - II. 19. How to Protect Your Business
  • VII. Legal Aspects and Tax Pointers for the Small Company. 20. Legal Aspects for the Small Firm. 21. Taxation and Your Business
  • VIII. Improving the New Business Operation. 22. Improving Results in Your Manufacturing Plant. 23. Improving Results in Your Wholesale Business. 24. Improving Results in Your Retail Store. 25. Improving Results in Your Service Business
  • IX. The Future of Your Business. 26. Growth and Continuity.