The small business handbook : a comprehensive guide to starting and running your own business /

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Bibliographic Details
Author / Creator:Burstiner, Irving
Edition:Updated and rev. ed.
Imprint:New York : Simon & Schuster, c1994.
Description:xi, 356 p. : ill. ; 28 cm.
Format: Print Book
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Hidden Bibliographic Details
Notes:"A Fireside book."
Includes bibliographical references and index.
Review by Booklist Review

The new edition of Burstiner's guide to starting, building, and maintaining a business begins by posing solid questions geared to helping the reader gauge the suitability of such an undertaking and the magnitude of the financial commitment. Handy charts and extensive bibliographies supplement additional material that covers location selection, staff building, customer relations, retailing, marketing, management, and other elements of the small business. Burstiner even discusses arcane but helpful notions such as installing security cameras in retail stores or negotiating complex financial arrangements with suppliers. A solid choice for public library business shelves. To be indexed. GRH.

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Library Journal Review

For those who wish to ``be their own bosses'' and run a small business, two new guides are available. In Burstiner's Small Business Management, a revised and updated edition of his earlier publication ( LJ 12/1/79), he covers the major aspects of becoming an entrepreneur through owning and operating a small business. The book includes current statistics and recent developments in such matters as taxation and law. Among topics covered are the pros and cons of small business ownership, selecting business ventures, franchising, management techniques, marketing, and advertising. Especially valuable are the ``For Further Information'' listings at the end of the chapters; these are bibliographies of books as well as pamphlets and booklets available, including those provided by the Small Business Administration. An excellent guide and starting point for present and future entrepreneurs. Reading about ``real life'' experiences of entrepreneurs is a valuable way for prospective small business owners to gather information. Levitt, founder and sole proprietor of Custom House Shirt Makers, has written a practical guide to running a business. He tells his own success story, as well as those of 16 other entrepreneurs. Levitt also offers advice on managerial, marketing, and legal aspects of small business operation. Recommended.-- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Review by Booklist Review

Review by Library Journal Review