Simulated test marketing : technology for launching successful new products /

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Bibliographic Details
Author / Creator:Clancy, Kevin J., 1942-
Imprint:New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1994.
Description:xiii, 306 p. : ill. ; 24 cm.
Language:English
Subject:Marketing -- Computer simulation.
New products -- Marketing
Marketing -- Computer simulation.
New products -- Marketing.
Test marketing.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1637365
Hidden Bibliographic Details
Other authors / contributors:Shulman, Robert S., 1951-
Wolf, Marianne McGarry, 1952-
ISBN:0029055059
Notes:Includes bibliographical references (p. 291-294) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5415.125.C580 1994
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian