Simulated test marketing : technology for launching successful new products /
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Author / Creator: | Clancy, Kevin J., 1942- |
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Imprint: | New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1994. |
Description: | xiii, 306 p. : ill. ; 24 cm. |
Language: | English |
Subject: | Marketing -- Computer simulation. New products -- Marketing Marketing -- Computer simulation. New products -- Marketing. Test marketing. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1637365 |
Regenstein, Bookstacks
Call Number: |
HF5415.125.C580 1994
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c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |