1994 AMA Winter Educators' Conference : marketing theory and applications /

1994 AMA Winter Educators' Conference : marketing theory and applications /

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Bibliographic Details
Meeting name:	AMA Winter Educators' Conference (1994 : St. Petersburg, Fla.)
Imprint:	Chicago, Ill. : American Marketing Association, c1994.
Description:	xvii, 394 p. : ill. ; 28 cm.
Language:	English
Subject:	Marketing -- Congresses. Marketing research -- Congresses. Marketing. Marketing research. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1583651

Hidden Bibliographic Details
Other title:	Marketing theory and applications.
Other authors / contributors:	Park, C. Whan. American Marketing Association.
ISBN:	0877572488
Notes:	Held Feb. 19-22, St. Petersburg, Florida. "Volume 5." Includes bibliographical references and index.

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Call Number:	HF5411.A158 1994
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian