1993 AMA Winter Educators' Conference : marketing theory and applications /

1993 AMA Winter Educators' Conference : marketing theory and applications /

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Bibliographic Details
Meeting name:	AMA Winter Educators' Conference (1993 : Newport Beach, Calif.)
Imprint:	Chicago, Ill. : American Marketing Association, c1993.
Description:	xviii, 436 p. : ill. ; 28 cm.
Language:	English
Subject:	Jaworski, Bernard. Marketing -- Congresses Marketing research -- Congresses. Marketing. Marketing research. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1582876

Hidden Bibliographic Details
Other title:	Marketing theory and applications.
Other authors / contributors:	Varadarajan, P. American Marketing Association.
ISBN:	0877572356
Notes:	Held in Newport Beach, California from Feb. 20-23, 1993. "Volume 4." Includes bibliographical references and index.

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Call Number:	HF5411.A531 1993
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian