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Bibliographic Details
Imprint:Amsterdam ; New York : North-Holland, 1993.
Description:xiv, 895 p. : ill. ; 25 cm.
Language:English
Series:Handbooks in operations research and management science v. 5
Subject:Marketing -- Mathematical models
Marketing -- Management -- Mathematical models.
Marketing research -- Mathematical models.
Marketing -- Management -- Mathematical models.
Marketing -- Mathematical models.
Marketing research -- Mathematical models.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1492851
Hidden Bibliographic Details
Other authors / contributors:Eliashberg, Jehoshua
Lilien, Gary L., 1946-
ISBN:0444889574 (acid-free paper)
Notes:Includes bibliographical references and index.
Table of Contents:
  • Ch. 1. Mathematical Marketing Models: Some Historical Perspectives and Future Projections / Jehoshua Eliashberg and Gary L. Lilien
  • Ch. 2. Explanatory and Predictive Models of Consumer Behavior / John H. Roberts and Gary L. Lilien
  • Ch. 3. Mathematical Models of Group Choice and Negotiations / Kim P. Corfman and Sunil Gupta
  • Ch. 4. Competitive Marketing Strategies: Game-Theoretic Models / K. Sridhar Moorthy
  • Ch. 5. Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of the Marketing and Psychometric Literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai
  • Ch. 6. Market-Share Models / Lee G. Cooper
  • Ch. 7. Pretest Market Forecasting / Glen L. Urban
  • Ch. 8. New-Product Diffusion Models / Vijay Mahajan, Eitan Muller and Frank M. Bass
  • Ch. 9. Econometric and Time-Series Market Response Models / Dominique M. Hanssens and Leonard J. Parsons
  • Ch. 10. Conjoint Analysis with Product-Positioning Applications / Paul E. Green and Abba M. Krieger
  • Ch. 11. Pricing Models in Marketing / Vithala R. Rao
  • Ch. 12. Sales Promotion Models / Robert C. Blattberg and Scott A. Neslin
  • Ch. 13. Salesforce Compensation: A Review of MS/OR Advances / Anne T. Coughlan
  • Ch. 14. Salesforce Operations / Mark B. Vandenbosch and Charles B. Weinberg
  • Ch. 15. Marketing-Mix Models / Hubert Gatignon
  • Ch. 16. Marketing Decision Models: From Linear Programs to Knowledge-based Systems / Arvind Rangaswamy
  • Ch. 17. Marketing Strategy Models / Yoram (Jerry) Wind and Gary L. Lilien
  • Ch. 18. Marketing-Production Joint Decision-Making / Jehoshua Eliashberg and Richard Steinberg.