%0 Print %0 Book %E Jehoshua Eliashberg and Gary L. Lilien -- %E John H. Roberts and Gary L. Lilien -- %E Kim P. Corfman and Sunil Gupta -- %E K. Sridhar Moorthy -- %E Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai -- %E Lee G. Cooper -- %E Glen L. Urban -- %E Vijay Mahajan, Eitan Muller and Frank M. Bass -- %E Dominique M. Hanssens and Leonard J. Parsons -- %E Paul E. Green and Abba M. Krieger -- %E Vithala R. Rao -- %E Robert C. Blattberg and Scott A. Neslin -- %E Anne T. Coughlan -- %E Mark B. Vandenbosch and Charles B. Weinberg -- %E Hubert Gatignon -- %E Arvind Rangaswamy -- %E Yoram (Jerry) Wind and Gary L. Lilien -- %E Jehoshua Eliashberg and Richard Steinberg %E Eliashberg, Jehoshua %E Lilien, Gary L., 1946- %I North-Holland %D 1993 %C Amsterdam ; New York %G English %B Handbooks in operations research and management science %@ 0444889574 (acid-free paper) %T Marketing