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930823s1993 ne a b 001 0 eng |
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|a 93010556
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| 020 |
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|a 0444889574 (acid-free paper)
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| 035 |
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|a (ICU)BID17395416
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|a (OCoLC)27936091
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| 040 |
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|c DLC
|d DLC$dOrLoB
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0 |
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|a HF5415.122
|b .M38 1993
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| 082 |
|
|
|a 658.8
|2 20
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| 245 |
0 |
0 |
|a Marketing /
|c edited by J. Eliashberg, G.L. Lilien.
|
| 260 |
|
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|a Amsterdam ;
|a New York :
|b North-Holland,
|c 1993.
|
| 300 |
|
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|a xiv, 895 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 440 |
|
0 |
|a Handbooks in operations research and management science
|v v. 5
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
2 |
0 |
|g Ch. 1.
|t Mathematical Marketing Models: Some Historical Perspectives and Future Projections /
|r Jehoshua Eliashberg and Gary L. Lilien --
|g Ch. 2.
|t Explanatory and Predictive Models of Consumer Behavior /
|r John H. Roberts and Gary L. Lilien --
|g Ch. 3.
|t Mathematical Models of Group Choice and Negotiations /
|r Kim P. Corfman and Sunil Gupta --
|g Ch. 4.
|t Competitive Marketing Strategies: Game-Theoretic Models /
|r K. Sridhar Moorthy --
|g Ch. 5.
|t Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of the Marketing and Psychometric Literature /
|r Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai --
|g Ch. 6.
|t Market-Share Models /
|r Lee G. Cooper --
|g Ch. 7.
|t Pretest Market Forecasting /
|r Glen L. Urban --
|g Ch. 8.
|t New-Product Diffusion Models /
|r Vijay Mahajan, Eitan Muller and Frank M. Bass --
|g Ch. 9.
|t Econometric and Time-Series Market Response Models /
|r Dominique M. Hanssens and Leonard J. Parsons --
|g Ch. 10.
|t Conjoint Analysis with Product-Positioning Applications /
|r Paul E. Green and Abba M. Krieger --
|g Ch. 11.
|t Pricing Models in Marketing /
|r Vithala R. Rao --
|g Ch. 12.
|t Sales Promotion Models /
|r Robert C. Blattberg and Scott A. Neslin --
|g Ch. 13.
|t Salesforce Compensation: A Review of MS/OR Advances /
|r Anne T. Coughlan --
|g Ch. 14.
|t Salesforce Operations /
|r Mark B. Vandenbosch and Charles B. Weinberg --
|g Ch. 15.
|t Marketing-Mix Models /
|r Hubert Gatignon --
|g Ch. 16.
|t Marketing Decision Models: From Linear Programs to Knowledge-based Systems /
|r Arvind Rangaswamy --
|g Ch. 17.
|t Marketing Strategy Models /
|r Yoram (Jerry) Wind and Gary L. Lilien --
|g Ch. 18.
|t Marketing-Production Joint Decision-Making /
|r Jehoshua Eliashberg and Richard Steinberg.
|
| 650 |
|
0 |
|a Marketing
|x Mathematical models
|0 http://id.loc.gov/authorities/subjects/sh85081341
|
| 650 |
|
0 |
|a Marketing
|x Management
|x Mathematical models.
|0 http://id.loc.gov/authorities/subjects/sh2010100736
|
| 650 |
|
0 |
|a Marketing research
|x Mathematical models.
|
| 650 |
|
7 |
|a Marketing
|x Management
|x Mathematical models.
|2 fast
|0 http://id.worldcat.org/fast/fst01010222
|
| 650 |
|
7 |
|a Marketing
|x Mathematical models.
|2 fast
|0 http://id.worldcat.org/fast/fst01010232
|
| 650 |
|
7 |
|a Marketing research
|x Mathematical models.
|2 fast
|0 http://id.worldcat.org/fast/fst01010295
|
| 700 |
1 |
0 |
|a Eliashberg, Jehoshua
|0 http://id.loc.gov/authorities/names/n88145471
|1 http://viaf.org/viaf/28626062
|
| 700 |
1 |
0 |
|a Lilien, Gary L.,
|d 1946-
|0 http://id.loc.gov/authorities/names/n80015952
|1 http://viaf.org/viaf/109174946
|
| 850 |
|
|
|a ICU
|
| 901 |
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|t Library of Congress classification
|a HF5415.122.M380 1993
|l JRL
|c JRL-Gen
|i 2738698
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.122.M380 1993
|l JRL
|c JRL-Gen
|b 39556948
|i 2882929
|
