Marketing /

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Bibliographic Details
Imprint:Amsterdam ; New York : North-Holland, 1993.
Description:xiv, 895 p. : ill. ; 25 cm.
Language:English
Series:Handbooks in operations research and management science v. 5
Subject:Marketing -- Mathematical models
Marketing -- Management -- Mathematical models.
Marketing research -- Mathematical models.
Marketing -- Management -- Mathematical models.
Marketing -- Mathematical models.
Marketing research -- Mathematical models.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1492851
Hidden Bibliographic Details
Other authors / contributors:Eliashberg, Jehoshua
Lilien, Gary L., 1946-
ISBN:0444889574 (acid-free paper)
Notes:Includes bibliographical references and index.
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504 |a Includes bibliographical references and index. 
505 2 0 |g Ch. 1.  |t Mathematical Marketing Models: Some Historical Perspectives and Future Projections /  |r Jehoshua Eliashberg and Gary L. Lilien --  |g Ch. 2.  |t Explanatory and Predictive Models of Consumer Behavior /  |r John H. Roberts and Gary L. Lilien --  |g Ch. 3.  |t Mathematical Models of Group Choice and Negotiations /  |r Kim P. Corfman and Sunil Gupta --  |g Ch. 4.  |t Competitive Marketing Strategies: Game-Theoretic Models /  |r K. Sridhar Moorthy --  |g Ch. 5.  |t Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of the Marketing and Psychometric Literature /  |r Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai --  |g Ch. 6.  |t Market-Share Models /  |r Lee G. Cooper --  |g Ch. 7.  |t Pretest Market Forecasting /  |r Glen L. Urban --  |g Ch. 8.  |t New-Product Diffusion Models /  |r Vijay Mahajan, Eitan Muller and Frank M. Bass --  |g Ch. 9.  |t Econometric and Time-Series Market Response Models /  |r Dominique M. Hanssens and Leonard J. Parsons --  |g Ch. 10.  |t Conjoint Analysis with Product-Positioning Applications /  |r Paul E. Green and Abba M. Krieger --  |g Ch. 11.  |t Pricing Models in Marketing /  |r Vithala R. Rao --  |g Ch. 12.  |t Sales Promotion Models /  |r Robert C. Blattberg and Scott A. Neslin --  |g Ch. 13.  |t Salesforce Compensation: A Review of MS/OR Advances /  |r Anne T. Coughlan --  |g Ch. 14.  |t Salesforce Operations /  |r Mark B. Vandenbosch and Charles B. Weinberg --  |g Ch. 15.  |t Marketing-Mix Models /  |r Hubert Gatignon --  |g Ch. 16.  |t Marketing Decision Models: From Linear Programs to Knowledge-based Systems /  |r Arvind Rangaswamy --  |g Ch. 17.  |t Marketing Strategy Models /  |r Yoram (Jerry) Wind and Gary L. Lilien --  |g Ch. 18.  |t Marketing-Production Joint Decision-Making /  |r Jehoshua Eliashberg and Richard Steinberg. 
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