Understanding & designing marketing research /

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Bibliographic Details
Author / Creator:Webb, John R.
Imprint:London ; New York : Academic Press, c1992.
Description:viii, 236 p. : ill. ; 24 cm.
Language:English
Subject:Marketing research
Marketing research.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1473114
Hidden Bibliographic Details
Other title:Understanding and designing marketing research.
ISBN:0127392211
Notes:Includes bibliographical references and indexes.

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