Understanding & designing marketing research /
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Author / Creator: | Webb, John R. |
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Imprint: | London ; New York : Academic Press, c1992. |
Description: | viii, 236 p. : ill. ; 24 cm. |
Language: | English |
Subject: | Marketing research Marketing research. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1473114 |
Other title: | Understanding and designing marketing research. |
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ISBN: | 0127392211 |
Notes: | Includes bibliographical references and indexes. |
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