Anatomy of a business plan : a step-by-step guide to starting smart, building the business, and securing your company's future /
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Author / Creator: | Pinson, Linda |
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Edition: | 2nd ed. |
Imprint: | Chicago, Ill. : Enterprise * Dearborn, a division of Dearborn Financial Publishing Group, c1993. |
Description: | xi, 191 p. ; 28 cm. |
Language: | English |
Subject: | Business planning New business enterprises -- Planning Business planning. New business enterprises -- Planning. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1470288 |
Summary: | The carefully written, well-thought-out business plan fell out of fashion in the dot-com craze, but in the year following the technology stock market crash it has become apparent that this basic building block of business is an entrepreneur's best friend. Award-winning author and business planning expert Linda Pinson has updated the book that has helped over 1 million businesses get up and running.Both new and established businesses will benefit from "Anatomy of a Business Plan's mix of time-tested planning strategies and an entirely new chapter on marketing techniques. Copyright © Libri GmbH. All rights reserved. |
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Physical Description: | xi, 191 p. ; 28 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0793106184 |