The Ernst & Young business plan guide /
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Author / Creator: | Siegel, Eric S. |
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Edition: | 2nd ed. |
Imprint: | New York : Wiley, c1993. |
Description: | ix, 194 p. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1457000 |
Table of Contents:
- 1. The Business Plan
- 2. Who Reads the Business Plan?
- 3. The Business' Legal Form
- 4. Contents
- 5. Executive Summary
- 6. General Company Description
- 7. Products and Services
- 8. Marketing Plan
- 9. Operational Plan
- 10. Management and Organization
- 11. Major Milestones
- 12. Structure and Capitalization
- 13. Financial Plan
- 14. Attachments to the Business Plan
- 15. Further Considerations.