The Ernst & Young business plan guide /

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Bibliographic Details
Author / Creator:Siegel, Eric S.
Edition:2nd ed.
Imprint:New York : Wiley, c1993.
Description:ix, 194 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1457000
Hidden Bibliographic Details
Other title:Ernst and Young business plan guide.
Other uniform titles:Ford, Brian R.
Bornstein, Jay
Siegel, Eric S. Arthur Young business plan guide.
ISBN:0471578258
0471578266 (pbk.)
Notes:Previously published as: The Arthur Young business plan guide. c1987.
Includes index.
Table of Contents:
  • 1. The Business Plan
  • 2. Who Reads the Business Plan?
  • 3. The Business' Legal Form
  • 4. Contents
  • 5. Executive Summary
  • 6. General Company Description
  • 7. Products and Services
  • 8. Marketing Plan
  • 9. Operational Plan
  • 10. Management and Organization
  • 11. Major Milestones
  • 12. Structure and Capitalization
  • 13. Financial Plan
  • 14. Attachments to the Business Plan
  • 15. Further Considerations.