Research for marketing /
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| Author / Creator: | Baker, Michael J., 1935- |
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| Imprint: | Houndmills, Basingstoke : Macmillan Education, 1991. |
| Description: | xv, 330 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1342451 |
| Summary: | An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems. |
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| Physical Description: | xv, 330 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0333470206 (cased) : £40.00 0333470214 (pbk) : £15.99 |