Segmentation marketing : new methods for capturing business markets /
Saved in:
Author / Creator: | Berrigan, John |
---|---|
Edition: | 1st ed. |
Imprint: | New York : HarperBusiness, c1992. |
Description: | xxvii, 270 p. : ill. ; 22 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1336518 |
Other authors / contributors: | Finkbeiner, Carl |
---|---|
ISBN: | 088730558X : $28.00 |
Notes: | Includes bibliographical references and index. |
Similar Items
-
Market segmentation
by: Frank, Ronald Edward, 1933-
Published: (1972) -
Market segmentation : conceptual and methodological foundations /
by: Wedel, Michel
Published: (1998) -
Market segmentation : conceptual and methodological foundations /
by: Wedel, Michel
Published: (2000) -
Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /
by: Weinstein, Art
Published: (1987) -
Market segmentation; concepts and applications.
by: Engel, James F.
Published: (1972)