Segmentation marketing : new methods for capturing business markets /
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Author / Creator: | Berrigan, John |
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Edition: | 1st ed. |
Imprint: | New York : HarperBusiness, c1992. |
Description: | xxvii, 270 p. : ill. ; 22 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1336518 |
Physical Description: | xxvii, 270 p. : ill. ; 22 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 088730558X : $28.00 |