The power of point-of-purchase advertising /
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| Author / Creator: | Menin, Ben |
|---|---|
| Imprint: | New York, NY : amacom, c1992. |
| Description: | x, 326 p. : ill. ; 27 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1309873 |
Table of Contents:
- Foreword / Lawrence S. Katz
- A Point-of-Purchase Parable
- Pt. 1. An Overview of Point of Purchase. 1. What P.O.P. Was, Is, and Will Be. 2. What P.O.P. Can Do for You
- Pt. 2. The Preliminaries. 3. Budgeting for P.O.P. 4. Setting Goals and Strategy. 5. Choosing a Project Manager
- Pt. 3. Planning a P.O.P. Program. 6. Preplanning: Practical, Optional, and Legal Considerations. 7. Planning Steps and P.O.P. Options
- Pt. 4. The Creative Side. 8. The Design Process and Graphics. 9. Product Packaging. 10. A Catalog of P.O.P. Vehicles. 11. Motion, Electronics, and Other Dynamics
- Pt. 5. The Production Elements. 12. Selecting a Supplier. 13. Basic P.O.P. Materials. 14. Major Manufacturing Methods. 15. Production Considerations
- Pt. 6. Implementation. 16. Installing P.O.P. in the Field
- Pt. 7. Results. 17. Performance Statistics
- Pt. 8. The Future of P.O.P. Advertising. 18. The Future From Thirteen Points of View.