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920304s1992 nyua 001 0 eng |
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|a 0814450180
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|a (ICU)BID15518702
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|c DLC
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| 050 |
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|a HF5828
|b .M46 1992
|
| 082 |
|
|
|a 659.1/57
|2 20
|
| 100 |
1 |
|
|a Menin, Ben
|0 http://id.loc.gov/authorities/names/n91122937
|1 http://viaf.org/viaf/112500716
|
| 245 |
1 |
4 |
|a The power of point-of-purchase advertising /
|c Ben Menin and Arthur E. Benning, Sr. with Lee Edwards Benning.
|
| 260 |
|
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|a New York, NY :
|b amacom,
|c c1992.
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| 300 |
|
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|a x, 326 p. :
|b ill. ;
|c 27 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
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|a Includes index.
|
| 505 |
0 |
0 |
|t Foreword /
|r Lawrence S. Katz --
|t A Point-of-Purchase Parable --
|g Pt. 1.
|t An Overview of Point of Purchase.
|g 1.
|t What P.O.P. Was, Is, and Will Be.
|g 2.
|t What P.O.P. Can Do for You --
|g Pt. 2.
|t The Preliminaries.
|g 3.
|t Budgeting for P.O.P.
|g 4.
|t Setting Goals and Strategy.
|g 5.
|t Choosing a Project Manager --
|g Pt. 3.
|t Planning a P.O.P. Program.
|g 6.
|t Preplanning: Practical, Optional, and Legal Considerations.
|g 7.
|t Planning Steps and P.O.P. Options --
|g Pt. 4.
|t The Creative Side.
|g 8.
|t The Design Process and Graphics.
|g 9.
|t Product Packaging.
|g 10.
|t A Catalog of P.O.P. Vehicles.
|g 11.
|t Motion, Electronics, and Other Dynamics --
|g Pt. 5.
|t The Production Elements.
|g 12.
|t Selecting a Supplier.
|g 13.
|t Basic P.O.P. Materials.
|g 14.
|t Major Manufacturing Methods.
|g 15.
|t Production Considerations --
|g Pt. 6.
|t Implementation.
|g 16.
|t Installing P.O.P. in the Field --
|g Pt. 7.
|t Results.
|g 17.
|t Performance Statistics --
|g Pt. 8.
|t The Future of P.O.P. Advertising.
|g 18.
|t The Future From Thirteen Points of View.
|
| 650 |
|
0 |
|a Advertising, Point-of-sale
|0 http://id.loc.gov/authorities/subjects/sh85001188
|
| 650 |
|
7 |
|a Advertising, Point-of-sale.
|2 fast
|0 http://id.worldcat.org/fast/fst00797959
|
| 700 |
1 |
0 |
|a Benning, Arthur E.
|0 http://id.loc.gov/authorities/names/n91122939
|1 http://viaf.org/viaf/48414373
|
| 700 |
1 |
0 |
|a Benning, Lee Edwards,
|d 1934-
|0 http://id.loc.gov/authorities/names/n88243089
|1 http://viaf.org/viaf/4036714
|
| 850 |
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|a ICU
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|s 163a3312-849c-55c1-9470-5e585642821e
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| 928 |
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|
|t Library of Congress classification
|a HF5828.M460 1992
|l JRL
|c JRL-Gen
|i 2861224
|
| 927 |
|
|
|t Library of Congress classification
|a HF5828.M460 1992
|l JRL
|c JRL-Gen
|b 36166639
|i 2636687
|
