Bibliographic Details

How to do business in branded goods : the construction and use of the marketing plan / Eric A.G. Morgan.

Author / Creator Morgan, Eric Albert George.
Imprint London : Longman, 1972.
Description ix, 161 p. : ill. ; 20 cm.
Language English
Series Professional perspectives in marketing
Subject Marketing
Brand name products
Brand name products.
Marketing -- Management.
Format Print, Book
URL for this record http://pi.lib.uchicago.edu/1001/cat/bib/13059
ISBN 0582446600
Notes Includes index.

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