The entrepreneur's guide to building a better business plan : a step-by-step approach /
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| Author / Creator: | McLaughlin, Harold J. (Harold Joseph), 1932- |
|---|---|
| Imprint: | New York : Wiley, c1992. |
| Description: | xiv, 289 p. : ill. ; 26 cm. |
| Language: | English |
| Series: | Wiley small business editions |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1303511 |
Table of Contents:
- Company Organization and Product/Service Definition
- Market Analysis and Market Planning: An Essential Requirement
- Revenue Distribution
- Allocating Income and Outgo for Maximum Profit
- Competitive Data Sources and How to Evaluate Your Information
- Examples of Competitive Successes and Failures
- Department Plans
- Financial Reports: Development and Analysis
- Partnering
- Nonmanufacturing Businesses
- Putting It All Together: A Summary
- When Your Business Plan Fails
- Appendix
- Bibliography
- Index