Marketing research : fundamentals, process, and implications /
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| Author / Creator: | Rajagopal, R., author. |
|---|---|
| Imprint: | Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] |
| Description: | 1 online resource. |
| Language: | English |
| Series: | Business issues, competition and entrepreneurship |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12870898 |
Table of Contents:
- Understanding marketing research
- Setting research scenario
- Marketing research and organizational design
- Research design development
- Developing research instrument and information acquisition
- Quantitative analysis and consumer research modelling
- Qualitative research design
- Breakthroughs in marketing research
- Market competition research
- New dimensions in consumer behavior research
- Appendix
- Index.