Marketing research : fundamentals, process, and implications /

Marketing research : fundamentals, process, and implications /

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Bibliographic Details
Author / Creator:	Rajagopal, R., author.
Imprint:	Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018]
Description:	1 online resource.
Language:	English
Series:	Business issues, competition and entrepreneurship
Subject:	Marketing research. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Marketing research. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12870898

Hidden Bibliographic Details
ISBN:	9781536130300 1536130303 9781536130294
Notes:	Includes index. Print version record and CIP data provided by publisher.
Other form:	Print version: Rajagopal, R. Marketing research. Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] 9781536130294

Table of Contents:

Understanding marketing research
Setting research scenario
Marketing research and organizational design
Research design development
Developing research instrument and information acquisition
Quantitative analysis and consumer research modelling
Qualitative research design
Breakthroughs in marketing research
Market competition research
New dimensions in consumer behavior research
Appendix
Index.