Marketing research : fundamentals, process, and implications /
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| Author / Creator: | Rajagopal, R., author. |
|---|---|
| Imprint: | Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] |
| Description: | 1 online resource. |
| Language: | English |
| Series: | Business issues, competition and entrepreneurship |
| Subject: | Marketing research. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Marketing research. Electronic books. |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12870898 |
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| 005 | 20230223190458.9 | ||
| 010 | |a 2018006417 | ||
| 019 | |a 1100954323 | ||
| 020 | |a 9781536130300 | ||
| 020 | |a 1536130303 | ||
| 020 | |z 9781536130294 |q (hardcover) | ||
| 035 | |a (OCoLC)1022980381 |z (OCoLC)1100954323 | ||
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| 100 | 1 | |a Rajagopal, R., |e author. | |
| 245 | 1 | 0 | |a Marketing research : |b fundamentals, process, and implications / |c Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico). |
| 264 | 1 | |a Hauppauge, N.Y. : |b Nova Science Publishers, Inc., |c [2018] | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 490 | 0 | |a Business issues, competition and entrepreneurship | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Rajagopal, R. |t Marketing research. |d Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] |z 9781536130294 |w (DLC) 2017060222 |
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| 928 | |t Library of Congress classification |a HF5415.2 |l Online |c UC-FullText |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=1855129 |z eBooks on EBSCOhost |g ebooks |i 13008602 | ||