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|a 1536130303
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|z 9781536130294
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|z (OCoLC)1100954323
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1 |
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|a Rajagopal, R.,
|e author.
|
| 245 |
1 |
0 |
|a Marketing research :
|b fundamentals, process, and implications /
|c Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico).
|
| 264 |
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1 |
|a Hauppauge, N.Y. :
|b Nova Science Publishers, Inc.,
|c [2018]
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|a 1 online resource.
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|a Business issues, competition and entrepreneurship
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.
|
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|a Print version record and CIP data provided by publisher.
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|a Marketing research.
|0 http://id.loc.gov/authorities/subjects/sh85081350
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|a BUSINESS & ECONOMICS
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|2 bisacsh
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| 650 |
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|a Marketing research.
|2 fast
|0 (OCoLC)fst01010284
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| 655 |
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|a Electronic books.
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|i Print version:
|a Rajagopal, R.
|t Marketing research.
|d Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018]
|z 9781536130294
|w (DLC) 2017060222
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|t Library of Congress classification
|a HF5415.2
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|c UC-FullText
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|z eBooks on EBSCOhost
|g ebooks
|i 13008602
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