Marketing research : fundamentals, process, and implications /
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Author / Creator: | Rajagopal, R., author. |
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Imprint: | Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] |
Description: | 1 online resource. |
Language: | English |
Series: | Business issues, competition and entrepreneurship |
Subject: | Marketing research. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Marketing research. Electronic books. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12870898 |
Item Description: | Includes index. |
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Physical Description: | 1 online resource. |
ISBN: | 9781536130300 1536130303 9781536130294 |