The unicorn within : how companies can create game-changing ventures at startup speed /
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| Author / Creator: | Yates, Linda (Linda K.), author. |
|---|---|
| Imprint: | Boston, Massachusetts : Harvard Business Review Press, [2022] |
| Description: | 1 online resource ( unpaged) : illustrations |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12776599 |
Table of Contents:
- Introduction: Unleashing the unicorn within
- how to beat Silicon Valley at its own game
- Part 1. Getting started: Before you start
- pre-conditions for success
- People
- selecting/recruiting and onboarding the team
- Preparing to incubate
- the nuts and bolts
- Part 2. Building ventures: Ideate
- getting to new venture ideas you can incubate
- Incubate, phase I: customer
- does anybody want it?
- Incubate, phase II: product/service/solution
- what should we build? Can we build it?
- Incubate, phase III: business
- how do we make money? What's our plan?
- Accelerate
- moving ventures from funding to product/market fit and first revenue
- Part 3. Institutionalizing growth: Building your own venture factory
- institutionalizing growth for decades to come
- Driving the new venture growth engine
- the role of the c-suite and senior executives
- Conclusion: The ten principles for building your growth engine and beating Silicon Valley at its own game.
