Churchill, G. A. (1991). Marketing research: Methodological foundations (5th ed.). Dryden Press.
Chicago Style (17th ed.) CitationChurchill, Gilbert A. Marketing Research: Methodological Foundations. 5th ed. Chicago: Dryden Press, 1991.
MLA (8th ed.) CitationChurchill, Gilbert A. Marketing Research: Methodological Foundations. 5th ed. Dryden Press, 1991.
Warning: These citations may not always be 100% accurate.