Hello, my name is awesome : how to create brand names that stick /

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Bibliographic Details
Author / Creator:Watkins, Alexandra, author.
Edition:Second edition.
Imprint:Oakland, CA : Berrett-Koehler Publishers, [2019]
©2019
Description:1 online resource (1 volume) : illustrations
Language:English
Subject:Branding (Marketing)
Brand name products.
Brand name products.
Branding (Marketing)
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12557868
Hidden Bibliographic Details
Varying Form of Title:How to create brand names that stick
ISBN:1523084901
9781523084890
1523084898
9781523084906
9781523099986
9781523099993
1523099992
Notes:Revised edition of the author's Hello, my name is awesome, 2014.
Includes bibliographical references and index.
Description based on print version record.
Other form:Print version: Watkins, Alexandra. Hello, my name is awesome. Second Edition. Oakland, CA : Berrett-Koehler Publishers, [2019] 9781523099986