An Introduction to Survey Research, Second Edition

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Bibliographic Details
Author / Creator:Cowles, Ernest L.
Edition:2nd ed.
Imprint:New York : Business Expert Press, 2019.
Description:1 online resource (147 pages)
Format: E-Resource Book
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Notes:Print version record.
Summary:Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Other form:Print version: Cowles, Ernest. An Introduction to Survey Research, Second Edition. New York : Business Expert Press, ©2019 9781948976053