Marketing in a digital world /

Marketing in a digital world /

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Bibliographic Details
Edition:First edition.
Imprint:Bingley, UK : Emerald Publishing Limited, 2019.
©2019
Description:1 online resource
Language:English
Series:Review of marketing research ; volume 16
Review of marketing research ; v. 16.
Subject:Marketing.
Marketing -- Technological innovations.
Marketing -- Data processing.
Sales & marketing.
Business & Economics -- Marketing -- General.
Marketing.
Marketing -- Data processing.
Marketing -- Technological innovations.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12486002
Hidden Bibliographic Details
Other authors / contributors:Rindfleisch, Aric, editor.
Malter, Alan J., editor.
ISBN:9781787563391
1787563391
9781787563414
1787563413
1787563405
9781787563407
Notes:Data Privacy and Mobile User Experience
Includes bibliographical references and index.
Online resource; title from digital title page (viewed on December 06, 2019).
Summary:Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Other form:Print version: Rindfleisch, Aric. Marketing in a Digital World. Bingley : Emerald Publishing Limited, ©2019 9781787563407

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