Hidden Bibliographic Details
| Varying Form of Title: | International business strategy
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| Other authors / contributors: | Mellahi, Kamel, editor.
Meyer, Klaus, editor.
Narula, Rajneesh, 1963- editor.
Surdu, Irina, editor.
Verbeke, Alain, editor.
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| ISBN: | 9780191904820 (ebook) : No price
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| Notes: | Also issued in print: 2021.
Includes bibliographical references and index.
Description based on online resource; title from home page (viewed on December 9, 2020).
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| Summary: | Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
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| Target Audience: | Specialized.
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| Other form: | Print version : 9780198868378
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