Conducting survey research : a practical guide /

Conducting survey research : a practical guide /

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Bibliographic Details
Author / Creator:	Fogli, John, author.
Edition:	First edition.
Imprint:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2018.
Description:	1 online resource (1 PDF (x, 186 pages)) : illustrations
Language:	English
Series:	Quantitative approaches to decision making collection, 2163-9582 Quantitative approaches to decision making collection.
Subject:	Surveys -- Methodology. Questionnaires. REFERENCE -- Questions & Answers. Questionnaires. Surveys -- Methodology. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12414626

Hidden Bibliographic Details
Other authors / contributors:	Herkenhoff, Linda, author.
ISBN:	9781631575952 1631575953 9781631579219 1631579215
Notes:	Includes index. Title from PDF title page (viewed on April 6, 2018). Includes bibliographical references and index.
Summary:	Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique "how to" guide on creating a survey. Throughout its seven chapters, the book enables readers to build relevant, unbiased, and purposeful survey questions. The book highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode) and demonstrates how to interpret survey data and report findings. Although numerous online survey platforms exist, the book reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. Although this book offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this book, and more.
Other form:	Print version: 9781631579219

Table of Contents:

1. Survey research overview
2. Survey administration
3. Item scaling
4. Questionnaire design
5. Sampling
6. Data analysis
7. Survey reporting
Appendices
About the authors
Index.