Conducting survey research : a practical guide /
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Author / Creator: | Fogli, John, author. |
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Edition: | First edition. |
Imprint: | New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2018. |
Description: | 1 online resource (1 PDF (x, 186 pages)) : illustrations |
Language: | English |
Series: | Quantitative approaches to decision making collection, 2163-9582 Quantitative approaches to decision making collection. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12414626 |
Summary: | Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more. |
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Item Description: | Includes index. Title from PDF title page (viewed on April 6, 2018). |
Physical Description: | 1 online resource (1 PDF (x, 186 pages)) : illustrations |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781631575952 1631575953 9781631579219 1631579215 |
ISSN: | 2163-9582 |