Fixing Bad UX Designs : Master proven approaches, tools, and techniques to make your user experience great again.
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| Author / Creator: | Maioli, Lisandra. |
|---|---|
| Imprint: | Birmingham : Packt Publishing, 2018. |
| Description: | 1 online resource (342 pages) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12399079 |
Table of Contents:
- Cover; Title Page; Copyright and Credits; Dedication; Packt Upsell; Foreword; Contributors; Table of Contents; Preface; Chapter 1: Understanding UX and its Importance; UX is present everywhere; Bad UX is bad for your business; The ROI of fixing bad UX design; Getting stakeholders involved; Metrics and KPI's; Summary; Chapter 2: Identifying UX Issues â#x80;#x93; UX Methodologies; Identifying stakeholders and their needs; Prioritization map; RACI matrix; Stakeholder matrix; Interviewing stakeholders; Understanding users and their needs; Investigation; Heuristic evaluation; User research methodologies.
- 20 UX methods in briefScreening and recruiting; Guerrilla research; Creating personas; Step 1â#x80;#x94;Identify behavioral and demographic variables; Step 5â#x80;#x94;Check the entire set of person to eliminate redundancies; Step 6â#x80;#x94;Develop the narrative; Understanding the competitors; User journey and touch points; Defining the challenges and project goals; Summary; Chapter 3: Exploring Potential UX Solutions; Organizing the reports; Be visual; Analytics; Heuristic evaluation; User feedback; Finding solutions; Design, test, iterate, repeat; Summary; Chapter 4: Increasing Conversion with UX.
- Identifying conversion issuesPrevious analysis; Quantitative/data analysis; Google Analytics; Mixpanel; Hotjar; AppSee; Chartbeat; Inspectlet; Woopra; Formisimo; Lucky Orange; Website Grader by HubSpot; Other tools; Research and interviewing your users; Doing usability tests; Doing A/B tests; Building responsive and accessible websites; Helping your users save time; Making your user think as little as possible and save as much information as possible; Leaving the main function of your site prominent; Improving the loading time; Following design trends; Using good call-to-action; Summary.
- Chapter 5: Using UI and Content for Better CommunicationIdentifying UI and content issues; The importance of good UI for a great UX; UI elements for good UX communication; Minding the hierarchy of the UI elements; Choosing the appropriate typography; Headline; Body of text; Background; Responsive typography; Fonts; Picking the right color scheme; Using consistent iconography; Content strategy and microcopy; Content analysis; Strategic recommendations; Editorial and tone of voice guide; Organization; SEO; Copy and microcopy for UX; The functional value of microtexts; Tips for good microcopy.